It is an exciting thing, when people put players adidas nmd sale versus each other and get points in games like fantasy premier league IPL and win/loose depending on their skills. The introduction of such a tournament has not only made them interested in the game but also glued them to their TV sets. It is a digital competition that made a debut last year, and had over 500,000 players across the globe participating during 2013. “When we approached IPL last year, we were confident about the appeal of the game, as well as how it would help grow the craze of t20 cricket games beyond the traditional boundaries�, said Ramesh Srivats, Founder, TenTenTen Digital Products. The company created and manages the digital competition, even as it builds digital properties for companies that look to exponentially increase a brand’s engagement with its audience.

Players are asked to create their own team with a name, emblem and motto and were given 10 million fake Dollars using which they could pick a squad of 11 players. Players earned points based on their squad’s actual performance in the IPL t20 cricket games, Srivats explained. Explaining some of the features, Srivats said, the stealth mode lets players adidas nmd uk hide one’s squad changes from opponents. Similarly, scheduled subscriptions allow players to schedule changes one match in advance and the all Star is the place where digital competition meets blockbuster entertainment and lets users create their own star-studded dream squad, he added. �Apart from this, there is the Facebook Leagues, which will allow players to check their rank among their Facebook friends and Dishooms that will adidas nmd camo allow the players to send fun messages to members within their league,� Srivats said.

With half a million participants, the competition ended up becoming the largest digital competition, said Srivats, adding that this year, new features have been added to fuel the awareness and engagement for IPL. “We expect a million players to play the competition this time, taking the fantasy premier league ipl fever to the next level globally,�’ he added. While the competition site saw nearly 15 million visits and over 100 million page views in a space of two months last year, it also created tremendous involvement and social buzz with lakhs of tweets and Facebook updates. Encouraged by the success, the competition was extended to the Champions T20 2013, with TenTenTen handling all the responsibilities for the same.

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